AMC Theatres has gone viral once again with an eyebrow-raising product tie-in, this time for the release of the highly anticipated movie Beetle juice Beetle juice last week. And like the horror-comedy sequel's eponymous antagonist, the cost won't be to everyone's liking.
In conjunction with the film, locations of the chain's MacGuffins Bar nationwide are serving up a concoction called the Sandworm Slayer. The signature drink is made with a blend of blue and black raspberry juice and “premium vodka” and topped with sour gummy “sandworms.” And at least one moviegoer paid a whopping $31 for it.
“I bought AMC Beetle juice Beetle juice “themed drink. It cost $31,” user X Andrew Woods wrote over the weekend. After another user asked if he had an extra chance to raise the price, Woods shared a photo of a sandwich board advertising the drink for $28.24 plus tax.
I bought the AMC BEETLEJUICE BEETLEJUICE themed drink. It cost $31… pic.twitter.com/xSHnCuo60D
— Andrew Woods (@JimJarmuschHair) September 8, 2024
picture.twitter.com/cApftEqot4
— Andrew Woods (@JimJarmuschHair) September 8, 2024
“If you drink three Beetlejuice shows up and takes your car back,” one user joked. “I would hate this movie if they paid $31 for some vodka and a few jelly beans,” another added.
“Nah, Beetlejuice should've come get me my drink for that price,” another user chimed in. Others noted that if it came in a collector's cup like the novelty popcorn buckets AMC is known for selling, perhaps the price would've been worth it — especially considering the discrepancy between the official lobby ad and the appearance of the actual drink.
— Andrew Woods (@JimJarmuschHair) September 8, 2024
In the statement Hollywood ReporterAMC said that at 92 percent of AMC locations nationwide, the Sandworm Slayer is priced at a slightly less wince-inducing $21 before tax, with the only location selling it for $31 overall apparently being in California. The chain added that the drink was “wildly popular around AMC, like many of our movie-related beverages, and sold very well over the weekend.”
Interestingly enough, this isn't even the first time a sandworm-related AMC product link has gone viral this year, otherwise we'd all have forgotten about it. Dune: Episode Two the innovative popcorn buckets that are trashing minds everywhere.
