The Coca-Cola Company has a wide variety of brands under its umbrella, and this latest move should be welcome news for Mexican soda lovers.
Coca-Cola announced today that it will relaunch its beloved Mexican soda brand Barrilitos and begin selling it soon in the California and Texas regions. Barrilitos has a rich history dating back almost a century; Originating in Monterrey, Mexico, the beverage was first sold in 1938 and joined Coca-Cola's portfolio in 2008. Designed to reach Millennial and Gen Z customers, the new launch will give the brand a new look and a new formula with four delicious flavors to try. .
“Barrilitos is evolving to meet the needs of the new generation without losing sight of its rich history,” Barrilitos leader Maria Correa said in a statement. he said. “We've infused Barrilitos with a refreshed brand identity while preserving the classic flavors and traditions that have made Barrilitos a beloved part of Latino families. This relaunch is an invitation to experience Barrilitos and celebrate its heritage in a whole new way.”
The new and improved Barrilitos come in 12-ounce and 1.5-liter bottles and are available in four flavors: tangerine, apple, pineapple and berry puree. Like the Mexican version of Coca-Cola that's becoming increasingly popular in the U.S., Barrilitos uses real cane sugar to create the bubbly sweetness we love. All bottles are produced and imported from Mexico and will be distributed in California, southern Nevada, Texas and Oklahoma.
If you have Barrilitos near you, complement your next Mexican meal with a real Mexican soft drink.
