Gita Press is a unit of Gobind Bhawan Karyalaya registered under the Societies Registration Act, 1860 (presently governed by the West Bengal Societies Act, 1960). The institution’s main objective is to promote and spread the principles of Sanatana Dharma, the Hindu religion among the general public by publishing Gita, Ramayana, Upanishads, Puranas, Discourses of eminent Saints and other character-building books & magazines and marketing them at highly subsidised prices. The institution strives for the betterment of life and the well-being of all. It aims to promote the art of living as propounded in the Gita for peace & happiness and the ultimate upliftment of mankind. The founder, Brahmalina Shri Jayadayalji Goyandka, was a staunch devotee and an exalted soul. He was much given to the Gita as the panacea for mankind’s plight and began publishing it and other Hindu scriptures to spread good intent and good thought amongst all. The Governing Council (Trust Board) manages the institution. The institution neither solicits donations nor accepts advertisements in its publications. The deficit is met by the surplus from other departments of the society which render services at reasonable cost, in accordance with the objects of the society. In the Gita Press, the day starts with a morning prayer. A person roams around throughout the day to remind the name of God to each worker several times.