Google will reportedly not produce any new Fitbit smartwatch models going forward, and will instead focus its resources on the Pixel Watch series, which launched its first model in October 2023. However, Google is not completely killing the brand and will instead focus on other Fitbit products.
When asked if the company had any plans for Fitbit-branded smartwatches in the near future, Pixel wearables senior director of product management Sandeep Waraich confirmed that production had been discontinued. Engadget interview. Fitbit's latest smartwatches, the Versa 4 and Sense 2, were released in September 2022, less than a month before the Pixel Watch hit shelves.
“The Pixel Watch is the smartwatch portion of our portfolio,” Waraich said, noting that Fitbit will focus on the minimalist activity trackers the brand is known for. “Trackers are where users are telling us they want something discreet. They want longer battery life, they want a simple experience, and we’re very proud of our Inspire series.”
A Google spokesperson also commented that “Pixel Watches are the next iteration of our smartwatch for Fitbit,” but said the Sense 2 and Versa 4 will continue to be available. The company also announced a new Fitbit Ace LTE last month, a “first of its kind designed to inspire the next generation of gamers” for kids ages seven and up.
Like 9 to 5 Google Stating that Google is gradually integrating Fitbit features into the Pixel Watch, the third generation also includes advanced running features such as more accurate heart rate tracking and advanced motion detection, and other fitness developments are also included in these watches.
However, in a statement ArsTechnic Google on Monday walked back Waraich's comments that the company would not be making any more Versa or Sense models, but a representative could not confirm details about possible new or returning models.
“We are very committed to Fitbit and, more importantly, to the customers who use and trust these products and technology,” they said. “It’s also worth noting that many of the health and fitness features we launched on Pixel Watch 3 are thanks to Fitbit’s innovation and groundbreaking fitness advancements. We also just launched Fitbit Ace LTE, and you’ll continue to see new products and innovations from Fitbit.”