A new analysis Hollywood Reporter related to Deadpool and Wolverine's unprecedented quadruple marketing campaign revealed that the superhero series has received more money from brand partnerships than most other MCU titles.
Through partnerships with brands ranging from Audi to Heinz to NatGeo,Deadpool and Wolverine It has generated an incredible $135 million in revenue from brand partnerships.
According to the numbers provided DeadlineIt would put Shawn Levy’s multiverse extravaganza at number four on Marvel’s most expensive promotional campaigns list. Predictably, it would top Avengers: Endgamewhich has a promotional campaign of around $200 million. Second place Avengers: Infinity War (150 million dollars) then Spider-Man: Homecoming ($140 million).
Deadpool and Wolverine's success is particularly notable for its first two Deadpool movies had very few brand partnerships outside of Mike's Hard Lemonade. Ryan Reynolds said THIRD Bringing the partners together for the final film turned out to be simple once they agreed on the tone they would use to market the super-vulgar, ultra-violent R-rated film.
“For me, the biggest challenge was avoiding the more R-rated marketing instincts of Deadpool,” Reynolds said of his character. “The marketing was intended to appeal to all audiences, rather than being geared toward a specific comedy, action, or superhero genre,” he explained. “The choice of partnerships sent a message about how broad we wanted to go — Heinz, Dave & Buster’s, NatGeo, TCM, and Bachelorette Party—but so was the way we wrote them, which was fun but not a third rail.”
“We didn't get everyone on our list of preferred sponsors,” Reynolds admitted, “but we got enough and then we added others that we weren't expecting.” “It's unusual for an R-rated movie, but we were always aiming for quadruple coverage, even though the movie wasn't exactly 'safe.'”
Deadpool and Wolverine continues to break all kinds of financial records. Last week flew by Joker Becoming the highest-grossing R-rated film of all time worldwide.