If there's one major trend we've noticed during the massive resurgence of global leisure travel over the last few years, it's the constant forecasting of the latest upcoming travel trends. Goal: To keep a predictive track of everything we'll look for or prioritize next time we're there.
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Some of them don't sound that new (solo travel, digital detox). So-called innovation, like going solo on your next big trip or unplugging from gadgets and social media while out and about, may not seem like groundbreaking concepts to other travelers at this point. But the results of Hilton's latest 2025 Trend Report also include implications for next year that you may want to put aside, or at least ponder, before your next trip.
A cool new travel trend term called “sleep divorce” particularly caught our attention.
According to a Hilton report, more than a third of travelers now choose to sleep in a separate bed from their partner when they are away together. 37 percent of vacationing couples opt for an Ernie and Bert bed arrangement at night rather than sharing a single hotel bed to improve sleep and reduce the effects of keeping each other up at night. According to numerous studies, sleep problems can add significant stress to relationships.
These latest findings on sleep tourism (or “tourizzzm”), a growing trend that prioritizes quality sleep while traveling and the amenities that help provide it, extend to families in the Hilton report. Nearly three-quarters of those traveling with children think it is best to sleep separately from their children on holiday. Definitely How distance not specified. Possibly enough to prevent being woken up by constant foot kicking or an emergency Don't Let the Pigeon Drive the Bus! readings at 3am
There will also be an increase in solo travelers (aka “MeMooners”) predicted in 2025; 64 percent of solo travelers consider a good book their favorite travel companion, and 25 percent would rather travel with their pet than with a human. comrade. If there's a natural travel tendency toward “sleep divorce,” this might be it.
“Our 2025 Hilton Trend Report uncovers what has been simmering for years: the intersection of work and play, relaxation and adventure, being alone but together,” Hilton president and CEO Chris Nassetta said in a company press release..
Other upcoming trends in the report include growing interest in slow travel (traveling like a local), “folleague” travel (with colleagues who become friends) and adventure tourism; Nearly 70 percent of global travelers are looking for more activities, especially unique outdoor experiences.
“Travelers don't just want to choose their own adventures; they want to maximize every moment of their time away,” Nassetta added. “This new data reveals a fascinating dilemma and a growing focus on ever-evolving experiences to meet the needs of tomorrow’s travelers that will keep us on our toes.”
When it comes to basic needs (like sleep), one of the biggest new travel trends of 2025 may be friendlier than it seems. In fact, trying a “sleep divorce” on your next vacation may be more restorative (though not romantic) than a couple's massage, a tandem bike ride, or a sunset walk.