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RSG to launch its own luxury hotel brand Shebara in 2024

RIYADH: Saudi developer Red Sea Global will own and operate its own luxury hotel brand, Shebara, in the giga-project, it has revealed.

The announcement was made at the World Travel Market in London on Nov. 6, with the hotel – situated on Sheybarah Island within the Al Wajh Lagoon – scheduled to open its doors in the summer of 2024, according to a press release by the company. 

Shebara joins a list of international hospitality brands already present at The Red Sea, including St. Regis, Ritz Carlton Reserve, and Six Senses, which began welcoming guests this month. 

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