Taco Bell is testing bold new flavors of the Crunchwrap Supreme in partnership with three emerging chefs, and the culinary innovations may soon be headed to a location near you.
Reuben Asaram, Jennifer Hwa Dobbertin and Lawrence “LT” Smith spent “months of experimentation” in the Taco Bell Test Kitchen to develop the new Crunchwraps, which will feature eight unexpected new ingredients, including Indian spices, Thai-inspired noodles and Indian seasonings. , they spent “mistakes and innovations”. and spicy Southwestern hot chicken. These items will be the first to debut from the new TBX program, which launched earlier this year and will be used to “bring fresh perspectives from emerging culinary talent” and “offer fans entirely new ways to experience their favorite Taco Bell flavors.”
The three new flavors are as follows:
- Chef Reuben's “Indian Buffet Crunchwrap Supreme” It will feature Taco Bell's classic crispy corn tostada, fresh lettuce and bright pico de Gallo, as well as slow-roasted chicken marinated in a creamy tomato curry, paired with Mexican seasoned rice smothered in cucumber-mint sauce. A vegetarian option will be available, replacing the crispy potato bites with chicken.
- Chef Jenn's “Crispy Thai Noodle Crunchwrap Supreme” Inspired by its Asian roots, it features marinated grilled chicken infused with khao soi aioli and paired with a nest of crispy wheat noodles to provide the product's signature crunch. The creation is finished with cool reduced-fat sour cream, scallions and cilantro, and an avocado basil ranch to add a Thai-inspired South Texas twist.
- “Southwest Hot CHX Crunchwrap Supreme” by Chef LT It puts a modern Southwestern twist on the classic with chicken nuggets tossed with salsa macha, Oaxacan-style mozzarella and Monterey Jack cheeses, bright purple slaw, cilantro, apricot hot sauce and cold reduced-fat sour cream to create the perfect balance. heat and edibility.”
“We have long sought to push the boundaries of what culinary creativity can mean, and our collaboration with these leading chefs allows us to create bold, new bites that are distinctly Taco Bell while honoring diverse culinary traditions,” said Taco Bell Director of Global Food Innovation. Liz Matthews said in a press release. “Our mantra for TBX has been 'Our thing + their thing = a whole new kind of thing,' and we're so excited to share these reimagined Crunchwrap Supremes with fans.”
For now, the three new flavors will be available exclusively during a pop-up in New York City on October 16 and 17, with further testing to determine potential future availability in 2025. But in the meantime, Taco Bell also offers Rewards Members. Free customizations up to $3 so they can create their own “dream” Crunchwrap Supreme.