Game studio executives have high hopes for Generative AI and what it could mean for Game DevelopmentIn the case of Christoph Hartmann, this technology could help the industry emerge from its creative doldrums. Talking to IGNAmazon Games CEO said he hopes genAI can lead to new gameplay ideas. He said its use “has nothing to … Read more
A new survey by Game Developers Collective shows that developers remain at a standstill when it comes to generative AI. Among those interviewed, 30 percent believe that technology will reduce development costs in the next 12 months. In contrast, 8 percent are certain that it will lead to increased costs, while 35 percent are skeptical … Read more
EA Sports College Soccer 25 it's not just a great success For EA, it also marked the publisher’s first public use of generative AI. And according to Andrew Wilson, the technology was the only way for EA Orlando to reach the full scope of the game. Over the past week Quarterly Earnings Conference CallEA CEO … Read more