EA really wants people to know that they are genuinely, insanely, deeply invested in generative AI. Taking the stage at the company’s recent investor day, EA CEO Andrew Wilson spoke about how technology is driving innovation within EA studios and said it has become “the very core of our business.” Wilson had previously claimed 60 … Read more
While the video game industry is getting entangled in current AND potential As for the use of generative AI, Unity CEO Matt Bromberg is “less focused” on that at the moment. Talking to VentureBeatsaid the engine maker is prioritizing “how we can help customers make games more efficiently and less expensively.” While he believes genAI … Read more
“2024 has been a pretty fucked up year for gaming, so I can say ‘fuck that shit’ on the count of three,” says Good Afternoon co-founder and executive producer Sarah Brin, opening an electric slalom of Hyper Talks at AMAZE Sheffield. Those in attendance duly surrendered. Brin took the podium briefly (Hyper Talk speakers are … Read more