Innovative

Booker's Released an Innovative New Bourbon and We Got Our First Taste of It

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Beam Distilling has announced a new innovation from its esteemed Booker's brand: Booker's Bourbon The Reserves. This is the first edition of the beer that will soon be released as an annual, commemorating eighth-generation master distiller Freddie Noe’s grandfather and the brand’s namesake, Booker Noe. “It can take a while to find a liquid like … Read more

Heaven Hill Launches Three Delicious and Innovative New Whiskies

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Heaven Hill has many brands under its umbrella, from Evan Williams to Elijah Craig to Old Fitzgerald, but of all of these, it’s the distillery’s own name that has produced many of its most exciting bottlings—like the newly launched Heaven Hill Grain to Glass collection. Launching with a trio of whiskeys featuring three new mash … Read more