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Over the last few years, sustainability has become a big part of the watch world, and for good reason. Meanwhile, Citizen has long championed green and renewables, dating back to 1995 when it developed its Eco-Drive technology, which uses light as a clean energy source to measure the passage of time. The brand is taking its focus on environmental awareness even further with the new limited-edition Citizen Promaster Geo Trekker.
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Made from recycled materials, the new Promaster Geo Trekker uses a structural color ink developed by Fujifilm that creates a spectrum of colors and tones that create a sense of depth through light reflection. Like the latest release in the Attesa Collection, the watch is inspired by the geological layers of the Earth’s crust, but this timepiece features global Radio Control timekeeping, making it extraordinarily accurate. Other functions include 200-meter water resistance, date display, power reserve indicator, world time, and a slide rule bezel function.
Overall, this is a bold pilot’s watch, supported by a 46mm stainless steel bracelet and case, and a terrain-inspired dial with touches of green, purple, and blue that complement its stylish dark gray color. At 6 o’clock, the eponymous Northern Hemisphere disc rotates counterclockwise, featuring a design inspired by the Old World map.
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The added beauty of this new Promaster is that it can be paired with just about anything. At $850 retail, it doesn’t invite the anxiety that super-high-end watches do, and you can still wear this watch with a suit with confidence. It can also be taken for a walk, and it will dress up just about any outfit that can handle it. It looks great, and it tastefully steers clear of the glitz and glamour of many luxury watches in much higher price ranges.
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