What Apple has done to George Clooney and Brad Pitt's new action movie really pisses me off

Summary

• Brad Pitt and George Clooney's new movie, Wolfs, is affected by a last-minute change to Apple's release plans.
• The decision to give Wolfs an abbreviated theatrical release may have been due to Apple's box office tracking and distribution goals.
• The limited release of Monsters in major cities may make it difficult for fans to catch this highly anticipated film in theaters.

Brad Pitt and George Clooney we don't often appear in films together, so I think It's an irritating waste for Apple to change its release schedule so drastically what should be a remarkable event. Both actors are amazing at their craft and despite the ever-changing landscape of the industry, they are still two of the biggest names in Hollywood. Their past collaborations have resulted in not only the best George Clooney movies, but also the best Brad Pitt movies. So while I'm still excited to see their upcoming project, Apple's decision has affected how I plan to enjoy it.

As the film industry has changed in recent years – and continues to change – certain projects have been marketed and released in unconventional, creative and downright unusual ways. There's more than one way to consume new media that was once traditionally confined to the big screen, but modern developments have made what used to be a simple decision sometimes a little more complicated – and Pitt's team-up with Clooney is the latest film to be affected.

Wolfs No Longer Gets Full Theatrical Release Terrible

Wolfs' one-week run in theaters begins on September 20, 2024

When I first saw the trailer monstersone of my first thoughts was that I couldn't wait to see it on the big screen. It looks like it would be great to watch in the cinema. monsters seems to have everything you need for a thrilling cinematic experience. Not only does it have big names in the lead roles, it also boasts a fantastic premise that looks dark but finds plenty of room for laughs. I am also sure that it contains countless action sequences that will sit nicely on the cinema screen.

I have no doubt about it
monsters
it was made for big screen fun and is now given a shorter lifespan in its intended setting.

There's just one big problem: Apple now only gives monsters one week release in theaters. This wasn't the original plan, as it was intended for a full theatrical release, which is a perfect fit for what often seems like a cheesy throwback movie that doesn't make it to theaters. I have no doubt about it monsters it was made for big screen fun and is now given a shorter lifespan in its intended setting.

Why Apple Moved Monsters to Streaming

Apple's box office tracking could have influenced the decision

There is no single possible explanation as to why monsters will now primarily be a streaming product. For example, it may be that Apple's box office tracking revealed that not enough people knew about it. monsters few people intended to see it in the cinema, even if they knew it was on its way, or perhaps soon. This research is common practice for many studios, so I wouldn't be surprised if it contributed to Apple's decision to launch. monsters truncated theater performance.

It moves
monsters
for its streaming platform, Apple TV+, may have additional appeal to potential subscribers after a brief theatrical run.

There is another potential reason for the move. Bloomberg reports suggest so Apple is trying to reduce its spending on broadcasting. If so, take action monsters for its streaming platform, Apple TV+, may have additional appeal to potential subscribers after a brief theatrical release. The film was not originally intended to launch on Apple TV+ so soon. Therefore, it is unlikely that the money came from the studio's broadcast fund. So if enough people sign up for the stream monstersit's money going to a platform that the studio's streaming department is potentially paying very little to get.

Wolfs New Release Plans Mean I Won't See It In Theaters

Clooney & Pitt's new action movie won't be very accessible for various reasons

When I learned about Apple's new release plan monstersI realized that I had to make sure I was especially flexible during release week to give the film the best chance to be seen on the big screen. Then it occurred to me that this was not the only obstacle I had to overcome. These limited edition films are often only shown in big cities – I don't live there. So I have to travel more than usual to see a play, which is not always possible.

Along with these two issues, there is also the issue of show times. As the locations of limited runs are often quite minimal, so will the frequency with which the film is shown. So if there are hardly any shows in a remote location and none of them are at a convenient time, it will be basically impossible for me to get to the cinema to watch. monsters – all due to a last-minute change to Apple's release schedule.

Source: Bloomberg