Jon Cena Tapped to Bring Legendary Toy Car Brand to the Big Screen

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After the success of 2023 BarbieThe next Mattel toy brand to hit theaters will be Matchbox. And on Wednesday, it was announced that John Cena has signed on to lead a live-action movie about the iconic die-cast toy cars.

Accordingly Hollywood ReporterApple Original Films has acquired the rights to the project, which is being developed by Skydance and Mattel Films. Sam Hargrave, known for his collaborations with the Russo brothers and his 2020 debut Extractionand will direct the upcoming sequel.

Matchbox was first launched in 1953 by engineer and inventor Jack Odell, who designed the first car small enough for his daughter to take to school. In 1997, the brand was purchased by Mattel, owner of rival die-cast toy car brand Hot Wheels. There have been several efforts to turn Hot Wheels into a movie over the years, with the latest project reportedly in development with Warner Bros. and Bad Robot as of January 2023, but no updates have been made in nearly two years.

However, this is the first attempt to turn Matchbox into a film franchise, and details are being kept under tight wraps. Apple Studios Family Plan together Adam Project It is said that Jonathan Tropper is the screenwriter behind the script.

In addition to Matchbox and possibly Hot Wheels, Mattel Films has a number of projects planned for the future. The toy-making and entertainment company's film-making arm also revealed plans to bring brands like American Girl, Magic 8 Ball, Masters of the Universe, Polly Pocket, Rock 'Em Sock 'Em Robots, Thomas & Friends, Uno and View-Master to life.

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