Playtika Acquires Mobile Developer SuperPlay

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Mobile Publisher Play to has reached a “definitive agreement” to acquire mobile game studio SuperPlay in a deal valued at $700 million.

CEO Robert Antokol called the acquisition “a critical move to strengthen our leadership in mobile gaming, drive growth with large-scale titles, and unlock new opportunities.” […] We are expanding our ability to deliver exceptional experiences to players around the world.”

SuperPlay was founded in 2019 and was co-founded by Playtika alumni Eyal Netzer and Gilad Almog. Earlier this year, it released two games: Dreams of dice AND Dreams of Domino, both of which have reportedly amassed 1.7 million combined daily active users as of August.

In addition to these two games, the press release notes that SuperPlay has a couple more projects in development that will help the studio become a “major growth engine” for Playtika.

For Almog and Netzer, the acquisition will help their studio “continue to develop the most memorable and engaging games in their category and exchange knowledge that will enable each other to reach new heights.”

Financially, Playtika is set to earn more from SuperPlay in the coming years, depending on the studio's performance. If it hits “certain financial milestones” in the next three years (2025-2027), Playtika will get an additional conditional consideration of up to $1.25 billion.

The deal is expected to close in the fourth quarter of 2024 and marks Playtika's first acquisition since the purchase Innplay Labs over a year ago.

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